How Multi-Platform Approach Boosted JLR Auto Dealership’s Performance
JLR, a renowned automobile company, operates with a unique branding strategy that demands strict adherence to guidelines by all its dealerships. JLR sought our help to achieve brand awareness, increase social media followers, and drive conversions through an effective marketing approach
IMPACT
20% increase in test drives
compared to the previous year
Sales worth 18 Cr within
the first year of operation
OBJECTIVES
Increase social media followers and awareness of the new auto dealership. Improve the ratio of qualified leads to test drives and ultimately conversions with a proper marketing approach.
CHALLENGES
Managing high expectations for digital campaigns right from the first month of launch.
Adhering to guidelines without having a separate landing page.
Limited use of a set of keywords with predominantly low search volume
We implemented a multi-platform approach to create brand awareness and generate qualified leads. The strategy included utilizing various digital channels to effectively reach the dealership’s target audience.
We leveraged Google call-only ads with a geo-fencing strategy, targeting high-end areas of the city. This approach maximized exposure to potential customers interested in luxury automobiles and helped drive qualified leads by encouraging direct contact with the dealership.
We developed a full-funnel strategy on Facebook to engage potential customers at different stages of the buyer’s journey.
Top-of-funnel campaigns increased brand awareness, introducing the new auto dealership to the audience. Middle-of-funnel campaigns targeted users interested in luxury cars, generating qualified leads. Bottom-of-funnel campaigns retargeted interested users with personalized ads, increasing conversion rates.
We devised a systematic approach to increase the dealership’s social media follower count month-on-month. By implementing organic and paid social media campaigns, engaging content, and strategic targeting, the dealership saw a significant increase in social media followers. This helped expand the dealership’s reach and establish a loyal online community
Our strategic digital marketing approach played a vital role in driving brand awareness, increasing social media followers, and achieving conversions for the JLR Auto Dealership. By leveraging a multi-platform approach, employing geo-fencing strategies, implementing a full-funnel strategy on Facebook, and focusing on follower growth and engagement, we successfully helped the dealership establish its presence, generate qualified leads, and drive sales. Our collaboration with JLR Auto Dealership exemplifies the power of effective digital marketing in achieving business objectives and positioning a new brand in a competitive market.
