From dull to captivating, a logo rebranding success story
Subhravilas Villa Resort had been operating for several years with an outdated logo that no longer reflected its unique offerings. The previous logo lacked vibrancy and failed to convey the beauty of the location. The owners recognized the need for a logo rebranding to enhance the image and attract a wider audience.
OBJECTIVES
The goal was to develop a fresh and appealing visual identity that captures the essence of the holiday home’s serene riverside location and promotes a welcoming and relaxing atmosphere for guests.
CHALLENGES
To create a logo that not only captures attention but also entices the audience to take action. To effectively convey the relaxing experience that people can expect.
OLD LOGO
NEW LOGO
MOODBOARD
To entice audience participation, the team produced a visually appealing logo by using captivating visual elements. To generate a sense of serenity and tranquility, they integrated elements inspired by the riverside location, & a soothing color palette of blues and greens to further enhance the relaxing experience.
The team conducted an extensive study on the resort’s unique offers its tranquil riverside location, and the preferences of the target clientele. They studied competitor logos and discovered design patterns that were popular with the target audience. Based on this data, the team created a number of logo concepts aimed at catching attention, encouraging action, and conveying the USPs.
The design team carefully selected a typography style that aligned with the resort’s branding and evoked a welcoming atmosphere. They ensured that the typography was legible, visually appealing, and complemented the overall logo composition. Through meticulous arrangement and balance of visual elements, the team created a harmonious and visually pleasing logo that conveyed the desired message effectively.
INSPIRATION
The new logo for Subhravilas Villa Resort captured the attention of the audience with its vibrant colors, captivating imagery, and modern design. It eectively conveyed the serene experience that guests could expect by utilizing visual elements associated with tranquility and a soothing color palette. The rebranded logo created a strong visual identity for the resort, promoting a welcoming and relaxing atmosphere for potential guests.
