How Symbiosis University achieved 46% more leads in just one month
Symbiosis University, one of the premier educational institutions in Pune, offers a wide range of
undergraduate and postgraduate specializations. With a reputation for providing state-of-the-art
knowledge and facilities, Symbiosis University aimed to attract the best students from across the
nation. They wanted to develop a comprehensive strategy to generate quality leads for their 14-16
different courses while maintaining a controlled Cost Per Lead (CPL).
IMPACT
Target Leads in the 1st Month: 5,693
Achieved Leads: 8,332
CPL – 295 (In rst month)
OBJECTIVES
To Understand the admission cycle and develop a strategy aligned with the timeline.
To Maximize lead generation for each course offered by Symbiosis University.
To Maintain a controlled CPL while optimizing campaigns to ensure quality leads.
To Maximize admissions within the defined time duration.
CHALLENGES
Limited time for planning as the campaign setup came during the execution phase.
Short conversion cycle of three months after the release of student results, requiring precise planning and execution.
Creation of separate campaigns without hindering performance and overlapping audience targeting.
Developing a different approach for underperforming courses to generate better results.
We aimed to ensure that Symbiosis Skills & Professional University’s
Ads appeared in search results for all relevant keywords & courses.
We optimized search terms, utilized site links, and improved the quality score to maintain a top position on search pages.
We created user-focused content, particularly video ads, to engage students on Instagram. By studying the target audience’s educational backgrounds, we implemented interest-based targeting for each course, resulting in high-quality lead generation.
Within just 15 days of handling the account, we demonstrated a noticeable increase in lead flow from all platforms.
We implemented a remarketing strategy specifically for underperforming courses. This involved increasing the budget, developing unique creatives, and adopting a distinct communication approach, resulting in improved performance within a week.
We closely monitored and controlled the CPL throughout the campaign, ensuring that quality leads were generated at a minimum cost per lead.
Our strategic approach helped Symbiosis Skills & Professional University achieve impressive lead-generation results within a challenging time frame. By optimizing Google Search campaigns, leveraging Facebook advertising, implementing a remarketing strategy, and maintaining a controlled CPL, we effectively addressed the challenges faced. The partnership resulted in a substantial increase in leads for Symbiosis University’s diverse courses, contributing to the overall success of its admission campaign.
